Did you know that your sense of smell is the only one out of your five senses to have a direct pathway to the part of your brain that creates memories?
While the other senses first need to be processed by the thalamus, which acts like a centralized system from relaying information, smell goes through the olfactory bulb and right to the amygdala and limbic system, which controls learning, memory, and emotion.
Ever notice how even a subtle whiff of a scent can suddenly bring back a memory? Now you know why it’s not just in your head. Well, perhaps it is actually, as that scent and its associations have been ingrained in your brain.
Furthermore, fragrance can also affect or even evoke specific emotions. The amygdala is the part of the brain that generates emotions, and as smell makes its way there, it can affect how you feel.
This has huge implications, especially given the increasing evidence of the powerful impact that our emotions can have on our mental and physical health. The benefits of fragrance can go beyond just enjoyment to actually have health benefits for the body.
Here at Havyn Co., we thoughtfully and intentionally select every note that goes into our fragrances. Every note plays a role in evoking a specific emotion or intention.